LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and online conten